Empower clients to deliver personalized marketing campaigns to drive retention, loyalty, and sales by providing a unique suite of customer level metrics.

THE CHALLENGE

Design a self-serving analytics tool for digital marketers to deliver advanced campaigns.

THE PROCESS

USER INTERVIEWS

We conducted several interviews of campaign managers to figure out what makes them tick.

HIGH FID DESIGNS

THE RESULT

We designed a one stop-shop for CRM managers to provide real time, personalized engagement at every customer touchpoint and across all digital channels.