Empower clients to deliver personalized marketing campaigns to drive retention, loyalty, and sales by providing a unique suite of customer level metrics.
THE CHALLENGE
Design a self-serving analytics tool for digital marketers to deliver advanced campaigns.
THE PROCESS
USER INTERVIEWS
We conducted several interviews of campaign managers to figure out what makes them tick.
HIGH FID DESIGNS
THE RESULT
We designed a one stop-shop for CRM managers to provide real time, personalized engagement at every customer touchpoint and across all digital channels.
