Introducing Donna, the ultimate personal assistant. She helps sales professionals organize their leads, find more information about clients, and keep track of schedules.

THE CHALLENGE

Empowers sales workers to access information easily through voice commands and assistive UI

CREATING A PERSONA

Voice design starts with creating a character to create a personal and conversational experience.

The persona we created is playful to prevent boredom, since the app is used everyday.

VUI STRUCTURE MAP

A user journey was created to identify the "moments of truth" in the future state, and where our technology could improve the process.

SUPPLEMENTAL UI

How will we provide reinforcement to the user that Donna is listening?

HIGH FIDELITY & INTERACTION INSTRUCTIONS

Adapt the UI to the client's brand. The real challenge is instructing the developers on the interaction components.

THE RESULT

We created a fun assistant that listens to and responds to sales workers, helping them be more productive throughout the day.