Improve customer experience and increase basket size by creating an exciting user experience in home improvement stores.
THE PROBLEM
Increase purchases by letting customers design and envision their own home in virtual reality.
USER JOURNEY
A user journey was created to identify the "moments of truth" in the future state, and where our technology could improve the process.
HIGH-FIDELITY MOCKUPS
When the mobile device is placed in the headset, the VR mode activates and the customer can view their design and continue to customize their room in 3D. The VR Dream Home app allows customers to test new furniture textures and paint colors, track price changes, and even experience the visual changes live in virtual reality. This solution is an illustration of the omni-channel capabilities, elevating the customer experience through the blend of mobile and VR customization.
