THE CHALLENGE
Design a full digital marketing analytics platform on a mobile device screen, so marketers can initiate campaigns on-the-go.
THE PROCESS
Because we were building a digital marketing analytics solution that operated on machine learning models, there was a lot of research that had to be done at the forefront to ensure that we could visualize the data accurately.
RESEARCH
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HIGH FID WIREFRAMES & DESIGN SPECS
THE RESULT
Thought it was a difficult task to condense a full marketing analytics platform onto a mobile screen, we created a successful app that enabled campaign managers to lower customer acquisition costs on in-flight marketing campaigns by using machine learning models to optimize audience targeting leveraging client and public data.
