A full-scale digital marketing analytics solution,
experienced on a mobile device.
Design a full digital marketing analytics platform on a mobile device screen, so marketers can initiate campaigns on-the-go.
Because we were building a digital marketing analytics solution that operated on machine learning models, there was a lot of research that had to be done at the forefront to ensure that we could visualize the data accurately.
HIGH FID WIREFRAMES & DESIGN SPECS
Thought it was a difficult task to condense a full marketing analytics platform onto a mobile screen, we created a successful app that enabled campaign managers to lower customer acquisition costs on in-flight marketing campaigns by using machine learning models to optimize audience targeting leveraging client and public data.